A potential problem with trying to charge for online news

From Thursday’s Wall Street Journal:

According to a limited study by the tracking service Attributor, for each person who reads a news story on an authorized Web site, five people access the same story on an unauthorized channel.

And that’s with most online news stories being free (though not the one I’m quoting from). Though that number does seem kind of surprising. I don’t know why anyone would go to the trouble of reading news stories on an unauthorized channel, whatever that might be, when they could get the same content at the source. If iTunes were free, I don’t think there’d be many people downloading albums with bit torrent.

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